Tuesday, May 12, 2020

Essay on Platos Apology - 932 Words

Platos Apology At the elderly age of seventy, Socrates found himself fighting against an indictment of impiety. He was unsuccessful at trial in the year 399 B.C. The charges were corrupting the youth of Athens, not believing in the traditional gods in whom the city believed, and finally, that he believed in other new divinities. In Platos Apology, Socrates defends himself against these charges. He claims that the jurors opinions are biased because they had probably all seen Aristophanes comedy The Clouds. The Socrates portrayed in Aristophanes Clouds is an altogether different character than that of the Apology. The two different impressions of Socrates lead to quite opposite opinions with regard to his guilt. In The Clouds,†¦show more content†¦In response to his father questioning his actions he claims Yes by God; whats more, Ill prove its right to do so#8230;with unbeatable arguments. He has obviously been extremely corrupted if he could talk in this manner to his father. Not believing in the traditional gods, which is the second charge fits the Aristophanic Socrates perfectly. Socrates explicitly frowns upon the gods when he exclaims, what do you mean, the gods? In the first place, gods arent legal tender here (lines 247-248). Later, when explaining the elements to Strepsiades, Socrates exclaims Zeus you say? Dont kid me! Theres no Zeus at all (lines 368-369). He is undoubtedly saying that he does not believe in the traditional gods. The claim that Socrates believed in new divinities, the third charge, is clearly seen when he enter (s) into communion with the clouds, who are our deities (lines 253-254). Socrates proves methodically how it could not be Zeus who causes phenomena such as rain, thunder, and lightening, but rather is merely the work of the Clouds. For, if it were indeed the work of Zeus, then he would bring rain in absence of any clouds. The fact that the clouds are always present during precipitation attests to their power as opposed to that of Zeus. As the Clouds were not traditional gods, Socrates guilt on this charge is rather evident. Even as Socrates is presented as a blabbering fool, full of hubris, in the Clouds, an entirelyShow MoreRelated Platos Apology Essay1086 Words   |  5 PagesPlatos Apology Plato’s Apology is the story of the trial of Socrates, the charges brought against him and his maintaining of his own innocence throughout the process. At the onset of the trial, Socrates appears to challenging the charges, which included corrupting the youth, challenging belief in the gods that were accepted and reveled by the State, and introducing a new religious focus, but also belittles his own significance and suggesting that he will not attempt to disprove thatRead More Platos Apology Essay794 Words   |  4 PagesPlato’s Apology In the retelling of his trial by his associate, Plato, entitled â€Å"The Apology†; Socrates claims in his defense that he only wishes to do good for the polis. I believe that Socrates was innocent of the accusations that were made against him, but he possessed contempt for the court and displayed that in his conceitedness and these actions led to his death. In his defense, Socrates claims over and again that he is innocent and is not at all wise, â€Å"†¦for I know that I haveRead MorePlatos The Apology Essay1530 Words   |  7 Pageswas – such was the effect of them; and yet they have hardly spoken a word of truth.† – Plato â€Å"The Apology† In â€Å"The Apology,† Socrates represents himself in his own trial. He boldly questions the morality of the people of court. In this report, I will be analyzing portions of â€Å"The Apology† in order to reveal the intellectuality of this text within this time frame. I will only discuss bits of â€Å"The Apologyâ€Å" on account that it is a lengthy piece. However, before discussing the speech it is important toRead MoreEssay about Plato’s Apology933 Words   |  4 Pages Plato’s Apology Socrates was a very simple man who did not have many material possessions and spoke in a plain, conversational manner. Acknowledging his own ignorance, he engaged in conversations with people claiming to be experts, usually in ethical matters. By asking simple questions, Socrates gradually revealed that these people were in fact very confused and did not actually know anything about the matters about which they claimed to be an expert. Socrates felt that the quest for wisdom andRead MorePlatos The Allegory of the Cave as Means to Explain The Apology1672 Words   |  7 PagesEhrecke Plato’s â€Å"The Allegory of the Cave† As Means to Explain â€Å"The Apology† Authors sometimes use one work to explain or elaborate on the intricacies of another piece of theirs. Plato is one such example as he uses â€Å"The Allegory of the Cave† as means to better decipher â€Å"The Apology of Socrates.† Plato himself never appears in either dialogue, but it is clear that he disagrees with how Socrates’s trial ended and hopes to prevent another unneeded execution in the future. In â€Å"The Apology of SocratesRead MoreAnalysis Of Platos Apology On The Man Of Save The Day, But Not Himself1285 Words   |  6 PagesHimself An Analysis of Plato’s Apology Socrates, painted as a humble man who never had any of his own writings, and often speculated to be illiterate, is considered one of the major partisans of Western philosophy. Western philosophy is the philosophical thought of the western world. This idea proves to be quite accurate when considering Plato’s Apology, the apology of Socrates which is not really considered an apology but a defense. In the ancient Greek era, the word apology meant to defend one’sRead MorePlatos The Apology659 Words   |  3 Pages Platos The Apology is an account of the speech Socrates makes at the trial where he is charged for various reasons; not recognizing the gods recognized by the state, inventing new deities, and corrupting the youth of Athens. Socrates did not win over the jury pleading his case, and was therefore sentenced to execution. It can be said that Plato’s Apology of Sokrates, although an unsuccessful attempt at defending Socrates on the charges of corruption the youth of Athens, is a successful defenseRead MorePlatos The Apology792 Words   |  3 PagesPlato’s The Apology is the speech that Socrates makes at the trial in which he is charged with not recognizing the gods recognized by the state, creating new deities, and corrupting the youth of Athens. Even though the title of Socrates’ speech is The Apology, it is not an apology for his actions, but rather he attempts to defend himself and his conduct. The apology has made me reflect on whether a person should focus on i mproving himself or herself, or should they focus on improving other peopleRead MorePlatos Apology And Crito1036 Words   |  5 PagesIn Plato’s â€Å"Apology† and â€Å"Crito†, I believe Socrates’ philosophy of not doing harmful things on purpose, because of ignorance, or the act of doing it unwillingly, is false. First I will show you some contradictions introduced in the books of the Apology, and Crito and explain them. Next, I will explain how in the present day Socrates philosophy is false due to the vices of mankind, with evidence from the Apology, then I will show you how Socrates might argue his point and a counter argument in presentRead MorePlatos The Republic and The Apology1714 Words   |  7 Pages In Plato’s The Republic and The Apology, the topic of justice is examined from multiple angles in an attempt to discover what justice is, as well as why living a just life is desirable. Plato, writing through Socrates, identifies in The Republic what he thought justice was through the creation of an ideal city and an ideal soul. Both the ideal city and the ideal soul have three components which, when all are acting harmoniously, create what Socrates considers to be justice. Before he outlines this

Wednesday, May 6, 2020

Fast Food Business Plan Free Essays

string(33) " the dinners special and values\." My business plan is to open a franchise of little Caesars in Jackson Heights, Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome, in which bread and wine were sold in street-side stalls. We will write a custom essay sample on Fast Food Business Plan or any similar topic only for you Order Now In early 20th century In the United States, fast food history is associated with the introduction of drive-in restaurants. Since then, US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is White Castle, was founded in Kansas, in 1921, one of the major names when it comes to the American fast food sector. In 1930’s, the American fast food industry achieved yet another milestone – when Howard Johnson’s introduced the concept of franchising restaurants in the United States. NAICS Code and industry Description According to NAICS Fast food restaurant 722211, â€Å"The restaurant industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer’s location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages†. (Census) Growth of Industry Since 1982, consumers starting spent more on fast food as compare to table service restaurant, according to figures this annual growth rate turns into 6. 8% as compare to 4. 7% growth rate through 1997. This amount increased from 29. 3 to 34. 2 % between 1982 and 1997, while the restaurant proportion decreased from 41 to 35. 7 percent. As per a research of â€Å"US Fast Food Market Outlook 2010†, despite the growing concerns such as rising health consciousness and increasing incidences of obesity in the US population the US fast food industry has been witnessing impressive growth for the past few years. This research shows that during the economic down fall it was the only industry that benefited as people have changed their food habits from spending more money on dinning outside at restaurants to fast food products. It was expected that the fast food market will grow at a CAGR of around 5% during 2009-2011. . (Mark) According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Here are some more facts about restaurant industry: * $1. 6 billion: Restaurant-industry sales on a typical day in 2010. * $2,698: Average household expenditure for food away from home in 2008. * 40 percent of adults agree that purchasing meals from restaurants and take-out and delivery places makes them more productive in their day-to-day life. 73 percent of adults say they try to eat healthier now at restaurants than they did two years ago. * 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 78 percent of adults say they would like to receive restaurant gift cards or certificates on gift occasions. * 52 percent of adults say they would be more likely to patronize a restaurant if it offered a customer loyalty and reward program. 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 56 percent of adults say they are more likely to visit a restaurant that offers food grown or raised in an organic or environmentally friendly way. * 78 percent of adults agree that going out to a restaurant with family or friends gives them an opportunity to socialize and is a better way to make use of their leisure time than cooking and cleaning up. National restaurant association-1) In New York restaurant industry is a major source of power in the state’s economy. This industry has key contribution to tax revenues. Restaurant industry is providing jobs to thousands of people; it is becoming an emerging career option to people. They are giving the people nutritious and healthy Manu options to their customers. Re staurant industry is dedicated to protect their environment in these 4 areas, and to reduce their impact on the environment in four key areas: * profitability and entrepreneurship, * jobs and careers, * food and healthy living, and sustainability and social responsibility According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. In New York in restaurant industry there are 673,800 employments. Here are some more important facts that contribute in the restaurant industry in state’s economy: * New York’s restaurants generate an additional $. 98 in sales for the state economy against every $1. * In New York’s eating and drinking places generates an additional 23. 4 jobs in state against every extra $1 million. The restaurant job ratio of in New York is 8 percent of employment. * By 2020 this It is expected that this industry will be able to reach 10. 4% jo b growth. (National restaurant association-2) According to Construction Forecasts News Analysis One of the major factors of fast food industry’s popularity is that they offer low and affordable prices with lots of other benefits together, despite the fact that this industry like other industries of world is face up to lots of problems one like rising prices of energy and food. However it is not been completely overcome the price hike issue. At the same time the hazards of fast food are now becoming well known and add to it another major threat to fast food industry is the increase of the number of good dinners. From the past year’s experience it is expected from the fast food industry to charge a bit more from the full service restaurant as the customer focuses on the dinners special and values. You read "Fast Food Business Plan" in category "Food" According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Sales at full-service restaurants are projected to reach $184. 2 billion in 2010, an increase of 1. 2 percent in current dollars over 2009† †. It is been expected from the eating-and-drinking place segment increase by 4. 5% to show the strongest growth in 2010. This is expected from fast food industry among all commercial industry segments that the strongest growth is in retail-host restaurants with a 4. 9 percent sales increase (this segment includes the food places located in gas/service stations and drug and grocery stores). (FDA-1) A big highlight of fast food industry is the availability of meals that meet a person’s requirements. This gives a sigh of relief to those parents or partners who have to travel between work and home for a big part of the day. With a lot of variety of delicacies like fish and chips, vegetarian and non-vegetarian burgers and pizzas are served with complimentary alcohol and carbonated drinks at many of these fast food restaurants. Though accessories like coleslaw, baked potatoes and mushy peas gives the solution to have vegetables in meals but the intake of fried food is making the new age child far from the balanced diet. There are lots and lots of varieties of fast food chains like Subway, Burger King, McDonald’s, Pret-a-Manger and Pizza Hut accommodate the demands for seafood, lean meat, special diet meal components, and other considerable regional variations. Experiments within the fast food industry had created new products like snacks such as sandwiches and baguettes. Fast food industry is also fulfilling the customer’s demand of dry of semi-dry meals which the customer can cook those meals in their own kitchen with less amount of time. Most fast food restaurants are now combining different style of food which is related to different cultures. This industry now flourishes on international appeal promoted by niche chains. At many outlets and drive-ins, the customers can see the food being prepared, so that they can be satisfy that the food they are going to have in that fast food restaurant is completely safe and made in hygienic conditions. Unvarying menus, special traded marks and a unique atmosphere can be observed at these take-away services and sit-ins all over the world. Eat-on-the-go is another unique style of fast food which just not removes the need for traditional cutlery, but also provides the choice to the customers to treat their foods in their own traditional or cultural style in their own selected atmosphere. The common menus include pitas, fried chicken, nuggets and tacos, served along with complimentary salads and breads. The fast food industry is now operating independent vendors. These venders have set standardized cooking, and production methods, and easy availability of low-cost delicacies. In 2009 because of the economic fall the restaurant industry also lost jobs. Regardless of the losses, the industry is still outperforming the national economy, and job growth is expected to resume in 2010. Still this industry remains one of the nation’s largest private sector employers with its 12. million employees. By 2020, the industry is expected to employ 14 million more people with an increase of 1. 3 million jobs. Colorado is expected to post the strongest sales growth in 2010 at 2. 9 percent (2010 industry sales of $8. 7 billion), followed by Idaho at 2. 8 percent ($1. 6 billion). Forecasted to post growth of 2. 7 percent: New Jersey ($12. 8 billion), New York ($29. 0 billion), No rth Carolina ($12. 8 billion) and Texas ($34. 8 billion). The top states by restaurant sales volume in 2009 will be California at $58. 0 billion (2. percent growth); Texas at $34. 8 billion (2. 7 percent growth); New York at $29. 0 billion (2. 7 percent growth); Florida at $27. 6 billion (2. 4 percent growth); and Illinois at $18. 7 billion (1. 9 percent growth). In American from last few years people are been converted in to fast food choices . as in 1970, the Americans spent a total of $6 billion on fast food – the same am the same amount increased to $110 billion by 2000. According to the fast food industry statistics, this industry experienced an overall growth of 4. 8 percent in 2006 alone. Mark D) Even though, economically we are still in resection but expectations look quite positive from this industry. The following table looks at the forecast PE ratios of some of the company’s competitors: (Stock Market review) Market Share According to the stock market analys is the top players of this industry are McDonald’s, Yum! Brand, Wendy’s/Arby’s, Starbucks, Burger king, and Doctors Assoc/Subway, the following chart shows the market share of selected competitors: Company| Revenues (M)| Net Income (M)| Net Margin| Restaurants| Franchised %| McDonald’s (MCD)| $22,745| $4,551| 20. %| 32,478| 81%| Yum! Brands (YUM)| $10,836| $1,083| 10. 0%| 37,000| | Starbuck’s (SBUX)| $9,775| $391| 4. 0%| 16,635| 47%| | | | | | | | | | | | | Wendy’s International (WEN)| $3,581| $4| 0. 1%| 6,451| 80%| Burger King Holdings (BKC)| $2,537| $200| 7. 9%| 11,925| 88%| | | | | | | | | | | | | | | | | | | Data from company FY 2009 annual reports (CKE data from FY annual, ended January 31, 2010). (Stock Market review-1) Although from the above figure it is very obvious that McDonald’s has a clear edge over all his competitors, but still this industry is the best example of perfect competition. In economic theory,  perfect comp etition  describes markets such that no participants are large enough to have the market power  to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some auction-type markets say for commodities  or some financial assets may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly competitive markets†. (Michael R. Baye) Profitability of the industry under perfect competition As I said fast food industry is an example of perfect competition market, so the question is how much control an individual company has to determine the price or decide the profit margin? To answer this question we need to look at the theoretical concept of economic, as per the economic concept; â€Å"In contrast to a monopoly  or oligopoly, it is impossible for a firm in perfect competition to earn economic profits  in the long run, which is to say that a firm cannot make any more money than is necessary to cover its economic costs. In order not to misinterpret this zero-long-run-profits thesis, it must be remembered that the term ‘profit’ is also used in other ways. Neoclassical theory defines profit as what is left of revenue after all costs have been subtracted, including normal interest on capital plus the normal excess over it required to cover risk, and normal salary for managerial activity. Classical economist’s on the contrary defined profit as what is left after subtracting costs except interest and risk coverage; thus, if one leaves aside risk coverage for simplicity, the neoclassical zero-long-run-profit thesis would be re-expressed in classical parlance as profits coinciding with interest in the long period, i. e. the rate of profit tending to coincide with the rate of interest. Profits in the classical meaning do not tend to disappear in the long period but tend to normal profit. With this terminology, if a firm is earning abnormal profit in the short term, this will act as a trigger for other firms to enter the market. As other firms enter the market the market supply curve will shift out causing prices to fall. Existing firms will react to this lower price by adjusting their capital stock downward. This adjustment will cause their marginal cost to shift to the left causing the market supply curve to shift inward. However, the net effect of entry by new firms and adjustment by existing firms will be to shift the supply curve outward. The market price will be driven down until all firms are earning normal profit only†. (Michael R. Baye-1) It is important to note that perfect competition is a sufficient condition for allocate and productive efficiency, but it is not a necessary condition. In perfect competition if a company want to control price in the market it is important for the company to get involve in some kind of merger activities which give the company some extra powers over pricing a good example of such an activity is to bound the suppliers in some kind of contracts and restricting then to supply their products to your competitors. As we have seen this industry is growing with every passing year, so let’s discuss some of the marketing plan for the business in general the marketing plan for Little Caesars Pizza analyzes the company’s present state, the environment in which the company is competing in, and projections for the upcoming year. As a new location for the current franchise owners in a severely competitive market, many solutions will be offered to help Little Caesars Pizza advance in its market share locally here in Jackson Heights, Queens NY. We will build on the main corporate vision of Little Caesars Pizza, which is â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2011). A set of goals have been organized, all of which will contribute to the success of this franchise location in the upcoming years. We analyze its strengths and weaknesses that this particular Little Caesars Pizza is facing in its current atmosphere. The strengths including quality customer service through family owned franchises, constantly expanding into new markets and quality products are essential to it and must continually be emphasized throughout the organization. Other opportunities are laid out that must be taken advantage of for growth to occur. After analyzing and averaging data of current operations we have calculated projected gross sales to be around $382,225. 00. Expenses and taxes would be taken from this to reach a net income for the year. The organizational structure of the Little Caesars Enterprises is quite structured. The family oriented atmosphere that it continues to impose in its franchises help develop a more personable relationship with its customers and develop a strong and healthy work environment. Little Caesars is an industry leader and will continue to grow in its current operations. Strategic Plan/ Focus The following portion demonstrates four aspects of Little Caesars Pizza’s business strategy influencing in our marketing plan. (1) The mission/vision, (2) goals, (3) core competence/sustainable competitive advantage, and (4) Corporate Philosophy of Little Caesars Pizza. 1 – Mission/Vision The mission of Little Caesars Pizza is, as described on the corporate web-site: â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2006). The Radford Manager agrees that they follow the corporate mission statement and use it as a model in day to day operations. 2 – Goals Little Caesars Pizza maintains a strong focus on value, great tasting pizza, and convenience. †¢ Financial Goals To make enough profit to exceed the initial start-up cost of the franchise. * To minimize expenses while still offering premium ingredients and customer service. * To increase sales by 10% from the first year of operation through promotion and customer service. †¢ Non-Financial Goals * To uphold the corporate mission/vision. * To obtain a good reputation m ainly from the student population as getting their money’s worth and holding a good customer relationship while maintaining outstanding customer service. * To create and maintain a happy and healthy work environment – Core Competencies and Sustainable Competitive Advantage When discussing Little Caesars Pizza’s core competency, there are two main objectives it seeks to achieve: (1) Supply convenient high-quality, competitively priced, pizza to the community’s population. (2) To deliver the pizza products in a timely manner with exceptional customer service. To transform these core competencies into a sustainable competitive advantage, Little Caesars will maintain quality relationships with its suppliers while continuing to emphasize customer service to employees. – Corporate Philosophy At the heart of Little Caesars Pizza’s philosophy is a profound commitment to give back to the communities that sustain its business. Little Caesars Pizza and its franchisees are devoted to numerous organizations throughout the United States. One of the most significant programs Little Caesars has founded is a nationally recognized program called the Love Kitchen, a pizza restaurant on wheels, and was established in 1985 by Little Caesars founders to feed the homeless and hungry in the United States and Canada. Since its start, the Love Kitchen has fed more than 1. 5 million people in need. In addition to visiting soup kitchens and homeless shelters, the Love Kitchen also responds to disasters, including the recent hurricanes in the Gulf Coast area, the site of the World Trade Center attacks on September 11, 2001, and the Alfred P. Murrah Federal Building bombing in Oklahoma City in 1995. The Little Caesars Love Kitchen has received presidential declaration from the Reagan, Bush and Clinton Administrations, as well as a certificate of appreciation from the State of Michigan. Its franchisees support the Love Kitchen by providing food and labor for servings in their markets. There are no fees associated with the Love Kitchen for the driver, the vehicle, or fuel. Franchisees find it very rewarding to support the Love Kitchen in their communities. (â€Å"Little Caesars Pizza – Franchise Opportunities: Philosophy†, 2011) Target Markets The primary target market for Little Caesars Pizza is middle and low income families who desire to pay a low amount of money for a large portion of food to feed their family members. The secondary market consists of students who have little or no income and rely on part-time jobs or money from elsewhere to fund their food budget. Points of Difference The â€Å"points of difference† that differentiates the company from its competitors fall into three important areas: †¢ Superior Ingredients. Little Caesars uses superior ingredients and offers a variety of foods which includes sandwiches and side items. Compared to other pizza places that only focuses on one product which is pizza. †¢ Family Owned Environment. The owners of the Little Caesars Pizza value customer service and satisfaction and emphasize this to its employees. †¢ Affordability. The fast food industry provides a variety of cheap menu items which makes it affordable to many people. Positioning In the past, pizza products have been either fast but lacked quality or focused on quality but was time consuming, but not both. Little Caesars Pizza combines these two desirable characteristics to obtain a positioning in consumers’ minds as fast and high quality pizza, which allows customers to order them fresh out of the oven and tasty (Little Caesar Enterprises, Inc. 2011). Marketing Program The four marketing elements that are used by Little Caesars are explained in detail below. The promotion strategy is the most evident with the Hot-N-Ready deal that it offer. Product Strategy Little Caesars is known for its pepperoni and cheese pizzas being readily available whenever you want. It also offer different crust styles, bread products, wings, sandwiches, and salads. Little Caesars emphasizes its use of only the finest ingredients to serve the highest quality products to its customers that are expecting more for their money. Product Line Online menu: Original Round Pizza-(12†, 14†, 16†,* 18†*) Deep Dish Pizza-(medium or large) Pizza by the Slice-(cheese or pepperoni) Baby PAN! PAN! -(two individual-sized deep dish pizzas w/ cheese and pepperoni) Crazy Bread-(8 sticks, topped with butter, garlic, and Parmesan cheese) Crazy Sauce-(Little Caesars exclusive tomato sauce) Italian Cheese Bread-(bread covered with melted cheese topped w/ Italian spices) Caesar Wings-(Hot, medium, or mild chick wings: 5, 10, 20, 30 pieces) Caesar Sandwiches*-(Italian, Ham and Cheese, Tuna) Salads-(Greek, Tossed, ; Antipasto w/ choice of dressing: individual ; family) Toppings: extra cheese, pepperoni, Italian sausage, ham, beef topping, green pepper, onion, black olive, mushroom, bacon, pineapple, banana pepper rings, tomato, and anchovies Typical Menu: Cheese only 1st pizza 2nd pizza Toppings 12† medium $7. 49 $6. 00 $0. 75 each 14† large $9. 49 $7. 00 $1. 00 each 16† x-large $11. 49 $8. 00 $1. 25 each Specialty Pizzas: Meat sauce, Veggie, Supreme, Pepperoni 1st pizza 2nd pizza 12† Medium $9. 49 $6. 00 14† Large $12. 49 $7. 00 16† X-Large $15. 49 $8. 00 Stuffed Crust: additional $2. 0 for any size pizza (Mozzarella Stuffed Crust) Additional Items: Wings (BBQ, Italian, Hot) $0. 40/each Crazy Bread and Sauce $2. 49 Slices (Pepperoni or Cheese) $1. 59 Soft Drinks (20 oz / 2-Ltr) $1. 09/ $1. 99 Coke, Diet Coke, Sprite, Dasani Unique Product Quality. Mentioned earlier, Little Caesars uses the best ingredients to serve its customers the h ighest quality products. The dough that it uses is always fresh which uses flour that is specially milled every day. Its special blends of cheeses are never frozen and it also uses the vine-ripened tomatoes to make the sauce, along with Little Caesars’ secret blend of spices. Packaging. Little Caesars uses its boxes to advertise its number one promotion. The pizza boxes are covered with the Hot-N-Ready logo. You can also find a few coupons on the box to be cut out and used. This helps bring its customers back by reminding them of the great deals Little Caesars’ offer every time its customer goes back for another piece of pizza. Price Strategy Affordability is Little Caesars number one price strategy. Its most recognized price strategy, as mentioned before, is the Hot-N-Ready pizzas for five dollars. This is its main price strategy however it also offers deals on the second pizza that you order at a set price. Little Caesars tries to make its food more desirable through price creating the attitude that you can get more for your money with convenience and great taste. Promotion Strategy The promotion strategy that Little Caesars has is primarily the Hot-N-Ready pizzas for five dollars. By having the Hot-N-Ready offer, it attracts many families that need a sufficient meal quick and cheap. Instead of delivering these pizzas, Little Caesars wants to make its customers experience a more personal approach by having its customers pick up their pizzas. This helps the customers build a relationship with Little Caesars and keeps them coming back for more, which other companies lack by using the delivery service. This company does a great thing for families; with pizza being such a hot commodity these days, it is offering great convenience for little money (Little Caesar Enterprises, Inc. , 2011). Little Caesars also has certain promotions like Family Fun Pack, where Hasbro has combined with Little Caesars to have a drawing for four Hasbro games and one Family Pizza Party. It also offers sports deals for the sports fans. Little Caesars focuses on cheap and convenient food and achieve this with all its promotions. Little Caesars expectation of growth comes from its strategic planning and development. These strategies will be shown in the opening of more franchises and the spreading of its innovative promotional tactics; most recently the Hot-N-Ready slogan. This slogan is meant to aim towards value-oriented markets and focus on the quality of the Little Caesars product. Implementing these strategies of quality, freshness, and including price; with their $5 pizza deal, will help the company increase revenues, broaden its market, and grow as a company. The local Little Caesars in Radford should focus on implementing more advertising and low-cost student discounts. As the only advertising they do now is done all by corporate as part of the franchise, no additional campaign is done on the owners’ behalf. Also it should consider the delivery option due to the main target market locally is students, due to the lack of ability of and/or willingness of students to pick-up their own pizza. This poses a big problem with the local Little Caesars because competitors like Highlander’s and Mike’s Pizza are providing a good product with convenience of free delivery. Marketing on Campus with flyers and coupons should be a focus as well as to obtain recognition of the students. Most students do not go through catalogs or look online for food deals; they simply use what is given to them and what they know. Work cited Census: U. S. Census Bureau code and description of industry 2007, retrieved on 03-30-2011 http://www. census. gov/cgi-bin+/sssd/naics/naicsrch FDA-1: According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Retrieved on 03-31-2011 from http://www. da. gov/food/ FDA-2: According to the FD;C Act is protected through episodic unannounced inspections of facilities and products, educational activities, analysis of samples, and legal proceedings. Retrieved on 03-31-2011 from http://www. fda. gov/food/ FDA-3: According to FD;C local governments inspect restaurants, fast food spots and similar outlets, U. S. State and Local Governments is doing an impor tant role in these federal efforts, state and local governments are extremely active in the food inspection. Retrieved on 03-31-2011from http://www. fda. gov/food/ FDA-4: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Data items Showing Statistically Significant Improvement in fast food industry. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm FDA-5: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Percentage of observations found in compliance for each risk factor. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm Hoover: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Hoover-1: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Mark: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, Retrieved on 03-15-2011 www. econ. ag. gov Mark D: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, retrieved on 03-15-2011 www. con. ag. gov Michael R. Baye: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. Michael R. Baye-1: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. National restaurant association-1: According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945 ,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Retrieved on 03-28-2011 from http://www. restaurant. rg National restaurant association-2: According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. Retrieved on03-28-2011 from http://www. restaurant. org/pdfs/research/state/newyork. pdf Stock Market review: According to the stock market analysis, the forecast of future growth rate of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Stock Market review-1: According to the stock market analysis, the market share of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Franchising. Com: http://www. franchising. com/littlecaesarspizza/? p=press;id=165 Hoovers: http://www. hoovers. com/free/co/factsheet. xhtml? COID=59853;cm_ven=PAID;c m_cat=BUS;cm_pla=CO1;cm_ite=Ilitch_Holdings Little Caesars Pizza – Franchise Opportunities: About Us. 2011: http://franchise. littlecaesars. com/STEP1Research/MissionStatement/tabid/60/Defaul t. aspx. How to cite Fast Food Business Plan, Essays

Friday, May 1, 2020

optimism in candide Essay Example For Students

optimism in candide Essay Voltaires Candide uses anti-heroism as an object of mockery against the philosophers of the Enlightenment. Candide, the hero of the novel travels around the world where he encounters many difficulties. During his travels, he sticks to the teaching of his tutor, Doctor Pangloss, believing that everything is for the best (3). The sheer stupidity of these illogical conclusions points out Voltaires problem with most optimists: the illogical degree to which they would carry their doctrine.. Panglosss interpretation of cause and effect is so ignorant as to be comical such as the physics lesson . While Candide tells an interesting story, it is more important as a satire. However, this does not prove Voltaire is a pessimist. In Albert Camus the plague there is a different type of optimism. As the plague takes over the town and more and more people start dying the main character Rieux is the only one who remains to have a sense of optimism. Albert Camus was taught to look on the brighter side of life from a young boy or so according to his autobiography. Like rieux who seemed to be the only one who did not seek greed or isolation during the extremely hard time. Philosophers believed that reason could be used to explain everything. The philosophers believed that people could make the world a better place to live in. Voltaire is against such optimism. Voltaire chooses to simplify it to the extent that it seemed complacent and absurd, and he went on to make us think if happiness was real .1-2). According to Voltaire true happiness can only be experienced in an unreal world. The trouble that Candide endures after leaving Eldorado culminates in his eventual abandonment of optimism. Candide loses four of his sheep laden with priceless jewels due to natural causes, and then sees his two remaining sheep stolen, and the local magistrate indifferent to the theft. Certainly, says Candide, if everything goes well, it is in Eldorado and not in the rest of the world (42). Candide goes a step further, Oh Pangloss, cried Candide, you have no notion of these abominations! Im through; I must give up your optimism after all. Whats optimism? Said Cacambo. Alas, said Candide, it is a mania for saying things are well when one is in hell (40). Candides happy view of life is contrasted with and challenged by suffering that he goes through, throughout the book. Hence, Voltaire uses the book to show foolishness of optimism. Voltaire also satirizes religion. According to him the extremely pious and the clergy are willing to turn their back on their fellow man, but those who have not even been baptized are willing to lend a helping hand. Candide, shortly after the battle, asks many religious individuals for alms, but they all, including one who had just lectured on charity, refused to aid him. Finally Jacques the Anabaptist takes pity on his fellow human, a featherless biped possessing a soul (6). Voltaire attacks not only the blanket optimism of Dr. Pangloss, but also the religious aspect of faith the idea that there is a good will guiding earthly events. The fact that good and bad alike suffer and die seems to be evidence that God is not in charge. Voltaire believed that God had abandoned the world because he was a Jesuit. (183). the hypocrisy of religion, especially that of the Roman Catholic Church, is recurrent in Candide. Underlying the satire of religious practices is Voltaires outrage at all forms of fanaticism and intolerance. Voltaire claims that religious leaders blame the fall of man as the system we put on all these individual maladies. Voltaire adds, it is clear that the system undermines the very foundations of the Christian religion, and explains nothing at all (88) .uaabf33434ae942cea017fb75ec15ca57 , .uaabf33434ae942cea017fb75ec15ca57 .postImageUrl , .uaabf33434ae942cea017fb75ec15ca57 .centered-text-area { min-height: 80px; position: relative; } .uaabf33434ae942cea017fb75ec15ca57 , .uaabf33434ae942cea017fb75ec15ca57:hover , .uaabf33434ae942cea017fb75ec15ca57:visited , .uaabf33434ae942cea017fb75ec15ca57:active { border:0!important; } .uaabf33434ae942cea017fb75ec15ca57 .clearfix:after { content: ""; display: table; clear: both; } .uaabf33434ae942cea017fb75ec15ca57 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaabf33434ae942cea017fb75ec15ca57:active , .uaabf33434ae942cea017fb75ec15ca57:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaabf33434ae942cea017fb75ec15ca57 .centered-text-area { width: 100%; position: relative ; } .uaabf33434ae942cea017fb75ec15ca57 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaabf33434ae942cea017fb75ec15ca57 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaabf33434ae942cea017fb75ec15ca57 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaabf33434ae942cea017fb75ec15ca57:hover .ctaButton { background-color: #34495E!important; } .uaabf33434ae942cea017fb75ec15ca57 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaabf33434ae942cea017fb75ec15ca57 .uaabf33434ae942cea017fb75ec15ca57-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaabf33434ae942cea017fb75ec15ca57:after { content: ""; display: block; clear: both; } READ: Shakespeare's Hamlet - Observations of Madness Essay, Camus conveys his own philosophy in a certain way so that his characters are subject to his personal ideals and morals. Camus believes there is no god, and essentially that human beings need to be responsible for their own lives ,happiness and decency .through the eyes of all of his characters . Through his use of false optimism . Wade says Voltaire destroys the philosophy of optimism by graphically .

Sunday, March 22, 2020

Halfords Plc in the UK motor industry

Introduction The aim of any business is to make profit, which implies that the business should implement its strategies in order to increase sales. The managers of any company should ensure that the profit margin remains high by ensuring that competitive strategies are identified and implemented.Advertising We will write a custom report sample on Halfords Plc in the UK motor industry specifically for you for only $16.05 $11/page Learn More Selling in a business enterprise is not a simple task and therefore businesses require strategies that promote and maintain sales. Making successful deals is an important sales strategy that most companies strive to achieve in order to maximize profits. Halfords Plc Halford is a leading UK company that deals with automotive products and other leisure products that involve motor vehicles (Halfords 2010). As the leading company, Harford not only requires maintaining its sales but also influences in the market. The compan y has to work towards retaining its clients even as well as focus on reaching out new clients. This paper, therefore, presents a report on an important strategy that is applied by Halford Company in its effort to maintain market leadership and boost its profit margin. As the market leader in the UK motor industry, Halfords aims at maintaining its influence in the industry through production of ultimate brands. The brands are very important in the creation and maintenance of market influence and therefore Halford has taken all possible measures to ensure that it has strong influence in the market through creation of well-established and strong brands. From the analysis, it was established that Halfords has a well-developed market that includes the United Kingdom and the republic of Ireland (Halfords 2010). When the two-market zones are compared, the UK market is the most preferred since it was the initial market in which the company sold its products. In order to maintain and develop the market the company has established several stores and outlets where the customers can obtain products. In addition to the marketing outlets, the company has an interactive website where it advertises and sells its products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has a good influence in the market and implement its marketing strategies through concentrating on its retail market for establishment of its brands. A brand is the property of a product that customers use to identify products of a company or what customers associate with the given products of a company. Halfords has well established brands that are accessible to all the customers. Therefore, brands of the company are elements that customers associate the company with (Barwise 1992). Halford has several brands depending on its customers and they are important in maintaining the company’s performance in the market. The services provided help the company to reach its customers and they are therefore the first brands of the company. For the services of the company to achieve the level of a brand they have to be unique. The company therefore ensures that it offers services that attract as well as retain the customers. The company considers providing high quality services to ensure that customers associate themselves with the company. The company offers high quality car maintenance as its first service to its clients. In order to achieve this objective the analysis found out that the company has well trained staff. The company also provides vehicle maintenance according to the manufacturer’s specifications, which complies with the required safety measures. Car enhancement is the second service provided by the company to its customers through its network of outlets in the UK and the republic of Ireland. The car enhancement service provided by the company is not only a general enhancement service as provided by other competing firms, but also a brand through which its customers identify the company (Aaker 1991). Its customers therefore recognize the company for the high quality enhancement service that it offers. From the analysis it was verified that Halfords offers enhancement services that correspond the customers’ requirements and specifications. The enhancement services provided by the company not only meet the required quality and standards but also consider the fashion requirements of the customers. The fashion industry is dynamic and changes often and therefore the company ensures that its enhancement service complies with the current fashion trends (Brady Davis 1993). The Harford’s car enhancement services are the usual services and the customers use them to know about the company.Advertising We will write a custom report sample on Halfords Plc in the UK motor industry specifically for you for only $16.05 $11/page Learn More It was also established that customers identified the company through the car enhancement services that it offered in its outlets within the two countries (Christopher 1992). Customers of the company are driven by the need for leisure, which makes the company take this as a priority. It offers leisure products as well as leisure services through its network of outlets. Leisure products provided by the company include cycling products and equipment, camping products and child safety products. These are some of the products offered by the company to its customers for leisure. The customers do not consider these as common products since through these products they are able to know more about the company. In addition, the customers of the automobile industry associate the company with the high quality leisure services and products it offers (Ballantyne, Christopher Payne 1991). Finally, the company offers car servicing to its customers through its large network of outlets in the two countries. The car servicing offered by the company includes car maintenance and repair. Halford vehicle maintenance services are of high quality and they have influence on the customers who use them all the time (Hout Stalk 1990). The customers consider the quality services offered by the company as brands through which they identify the company. The customers also use the high quality services to associate themselves with the company and inform other people about the significance of using them for the first time. From the analysis it was found that in order to maintain market leadership Halford capitalizes on its products and services to create strong brands which are known by all the potential customers (Lamming 1993). Conclusion Halford is a market leader in the UK market for the production of automotive products and services. The company maintains leadership in the market in terms of satisfying its clients and maintaining high profit margin through its ef fective strategy that depends on its products and services. The company has well established brands that the customers use to identify the company and its products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers also use the brands to associate themselves with the company in the competitive motor vehicle industry. Halfords uses its high quality services and products as brands in order to enhance its market leadership. The high quality services and products provided by the company form strong brands that the customers use to associate themselves with the company. References Aaker, D 1991, Managing brand equity, The Free Press, New York. Barwise, P 1992, Brand portfolios, European Management Journal, vol. 10, no. 3. Brady, J Davis, I 1993, Marketing’s mid-life crisis, The McKinsey Quarterly, No. 2. Christopher, M 1992, Logistics and supply chain management, Pitman, London. Ballantyne, D, Christopher, M Payne, A 1991, Relationship marketing. Butterworth Heinemann, Oxford. Halfords, 2010, The UK ROI are our core markets. Halfords continues to grow market share in attractive markets and, through its unique service proposition, differentiates itself from its competition, W eb. Lamming, R, 1993, Beyond partnership: Strategies for innovation and lean supply. Prentice-Hall, Englewood Cliffs. Hout, T Stalk, G 1990, Competing against time, Free Press, New York. This report on Halfords Plc in the UK motor industry was written and submitted by user Kason W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Thursday, March 5, 2020

Life is unfair Essays

Life is unfair Essays Life is unfair Paper Life is unfair Paper Dont you just miss those times as a child when we use to ask for something and get it straight away? The world was controlled by our fingertips. Well, thats what we believed in. But just that feeling of taking control was amazing. Right? Now its the complete opposite. We have to bend on our knees to get something- even that dont work. Reality is unfair. Isnt it? Although, when we got what we want, we would cherish it for the rest of our lives, like a child swimming in sweets and chocolates. That is when we see life in a different prospectus Our society is changing day by day, and making us forget the word respect which nowadays no one is able to find in their dictionary. When I walk outside, the people who use to say hi are now acting as though they have no idea who I am. Isnt that unfair? Me being who I am, I say Hi and in return I get a spit in my face like a scum. Life is just not how we expect it to be. Our environment is slowly turning into a trash can because there is no respect. Dont you think life is just unpredictable? Although, it doesnt always end up like this. I wake up every day with a smile on my face, ready to meet the people who make my day. Isnt that just fantastic? Dont you sometimes get the feeling that life is just perfect? Why wouldnt it be? We make up our society, and bring the brightness upon the environment. I remember those moments of my childhood like a clear glass; running to the park just to meet my friends so we can go out to play. We was like a rugby team, we followed each others footstep from back to forth. Do you remember those moments? I bet you do because life was bright. Its always a classic when your friends go against you for no particular reasons. Oh wait, how could I forget? Gossip- its like the world is being covered by a cloth which no one is able to see the true side of life. Its that unfair? Well, when you get embarrassed and humiliated in front of the whole school because of a misunderstanding. Is that unfair? Yes it is. The environment is being isolated with darkness and unfairness. On the other hand, maybe our society is being seen in a wrong prospectus. We make life fair. Dont we? Have you ever been a victim of a crime? No? Have you ever got punished for a particular reason? No? Then why should we complain. Our life is made up of shiny silver which glows upon everyone. There is always that feeling when you do something for someone, but think whether they will do the same for you. Believe me they do! Every help and support I gave to them, I received the same even more. How does that feel? Amazing! In my opinion I believe life is fair. We make our society and bring the goodness upon all. When you experience a moment, you will always cherish it in our heart and realise that whatever happens- life is fair. What you give, you get, its true! I had so many experiences in my life that, when something negative appears I just think of those moments which changes my opinion about the life we live in.

Tuesday, February 18, 2020

Coaching skill education Essay Example | Topics and Well Written Essays - 1500 words - 1

Coaching skill education - Essay Example Scientists are of the view that this kind of training is good for the athletic sports as opposed to sports like table tennis, gymnastics, and figure skating which are considered early specialization sports. These early specialization sports take short number of years to fully develop competitor to join the elite competition. They therefore do not require as much number of years to prepare as for the athletic training (Bar-or, 2006). This stage as the name suggests is the fun stage. The athlete, or would be athlete, is meant to have fun as they learn the basic moves required in the sports. This stage is best suited for the ages of 6-9 for males and 6-8 for females. It is important to note the basic skills practiced here are not the sport specific yet but are just general body movement skills. This is to ensure the athlete is all round developed and grows with sporting without difficulty (Bloom, 2004). The emphasis is therefore to build basic motor skills. These will help produce an athlete with skills that are trainable in regards to the specific sport. There are three stages involve in the fundamental stage of skill development. These three stages can be categorized as: initial stage which takes (2-3 years), elementary stage which takes (4–5 years) and mature stage which takes (6–7 years). At the end of the FUNdamental stage, the athlete should have the basic sport skills such as speed, good balance, and agility. Strength training at this stage should include using the child’s weight another important aspect also is the introduction of the child to the ethics of sports. It is important that the child learn sports basics from the tender age (Ericsson & Charnesss, 1994). At this stage, the athlete is to learn all fundamental sports skills. The main objective of this stage is to further the skills learnt at the first stage. The motor skills are advanced and the child